Why would I care?

I already have a hammer in my toolbox – Google. If Bing was there first, perhaps it would be in the box instead of Google.

Every time I open a browser window, Google greets me with little fanfare, an occasional art curiosity to add a subtle touch to the spirit of a holiday or some other social theme.

I even switched my default home page to Bing, to see how it felt. In a day, I was back to Google.

There is a lot of money to be made with every point of share of the search engine pie. Bing is a curiosity, at the moment, and has picked up a few points. Maybe that is a good thing. Market leaders should always feel the hot breath of a competitor from time-to-time.

But, this is Google’s ‘turf’. Live Search with a new paint job just isn’t enough innovation for me.

To be fair, I have a potentially opposite situation with browsers. I have been using Google Chrome to see if it can pull me away from IE8. Say what you want about IE. But, like Google search, IE was in my toolbox first. I have built my online existence around it. IE8 is nice, although IE7 almost lost me.

So, what’s the thing with Bing? For me, interesting, but not worth trading.