Comments on: Corporate Twitter? The Three S’s That Must Be Overcome

By: Patrick Mooney

Patrick Mooney — Mon, 22 Feb 2010 19:17:40 +0000

Interesting post. Twitter is evolving and with that comes management. I've noticed more and more of my original circle of twitter friends (some 4 years old) all going private. It's really the only way to keep twitter the way it was intended, not as a self promotional tool, but a microblog. I maintain two accounts, one public, one private. I have tightly control access on my private and have some 400 solid followers, who follow me back. I aim to convert public account holders over to my private where a strong bond/relationship can be had. Good lucking finding your own twitter balance

By: Chris Jones

Chris Jones — Tue, 18 Aug 2009 21:24:59 +0000

I agree w/ Nigel. Inside the firewall, I think the time is now to start trusting employees to communicate openly on group topics, and to use their judgment when email, phone or (heaven forbid) F2F is more appropriate. We've all been buried by emails and distribution lists that would have been far better served as an "open wire" (behind the firewall) dialog or chat, creating the opportunistic "oh, I didn't know that was happening" communication that only Twitter (sorry, micro-blogging) can effectively spark electronically, in real-time.

I see Twitter and solutions like it will have an evolutionary impact on communications when they begin to take hold inside the firewall. And why wait for this? Security in the corporate setting has been solved.

Granted, when information is going outside and across the firewall, who uses Twitter and "safe ground" for tweet topics is a bit more complicated. There have been some great posts on the 'spectrum' of corporate views on how to interact with the public using Twitter including Marketing, PR & Customer Service guidance. This is evolving.

But let's not sacrifice the internal work group benefit to wait for the external Marketing & PR side to catch-up. It's time to get down to the business of effective 1:n corporate communication.

Twitter represents a powerful new medium for more effective enterprise collaboration.

By: Chris Jones

Chris Jones — Tue, 18 Aug 2009 14:24:59 +0000

By: nigellegg

nigellegg — Tue, 18 Aug 2009 04:21:32 +0000

Excellent post. I think twitter, facebook, etc are much the same way as any other channel of communications – just that, a channel. No one in a corporation would pick up a phone and tell people outside the corporation confidential information; in the same way, employees must know what they can and cannot say on twitter – and that must be clearly defined by the corporation.